Privacy Policy

The website (the “Site”) is provided to You by MPIRICA Health Analytics, Inc., including any of its related, affiliated and/or subsidiary companies (individually and collectively, “MPIRICA,” “We” or “Us”). The following Privacy Policy applies to the Site and all of the products and services offered by MPIRICA on, through, or in connection with the Site (collectively, the “Products and Services”). For convenience, the words “User,” “You” and “Your” as used in this Privacy Policy refer to all users of the Site, including, without limitation, anyone that accesses or visits the Site; individuals seeking to utilize the Products and Services; and physicians, long-term care facilities, hospitals, insurers and other providers of healthcare services and persons working on their behalves who input or post or edit profiles and other content, materials and information related to them (collectively “Healthcare Providers”).

MPIRICA recognizes that Your privacy and the protection of Your Personal Information (as defined below) is important to You, and, therefore, has adopted this Privacy Policy. This Privacy Policy describes MPIRICA’s privacy practices and how MPIRICA treats the Personal Information that is provided by You when You use the Site or the Products and Services, including any Personal Information You provide if and when You register on or through the Site or create Your MPIRICA account. This Privacy Policy applies to the Site and all of the Products and Services.

For the purposes of this Privacy Policy, “Personal Information” is information that (i) You voluntarily provide to MPIRICA, and (ii) that personally identifies You. Personal Information includes, but is not limited to, Your name, email or other address, billing and payment information (if applicable) and other data that can be used to personally identify or contact You. If You decide to utilize any of the Products and Services, including, for example and where available, requesting consultation or scheduling an appointment with a Healthcare Provider through our website, Your Personal Information may also contain sensitive personal information, including any confidential medical information (such as your reason for scheduling the provider appointment) that You voluntarily provide, as well as information collected by MPIRICA as a result of Your queries, searches, clickstreams and other website navigation activities.

“Aggregated Non-Personal Information” is information about some or all of the Users of the Products and Services, but unlike Personal Information, does not reflect or reference an individually identifiable User. Aggregated Non-Personal Information may be formed from Personal Information, but any of the Personal Information used to form the Aggregated Non-Personal Information has been processed to no longer reflect or reference an individually identifiable User.


MPIRICA may obtain, collect, retain, store or otherwise maintain Your Personal Information from the following sources:

  • Your MPIRICA Account. This information may include, for example, information You provide to MPIRICA through Your creation, registration and maintenance of an account on
  • Purchase of Products and Services: To the extent that We offer Products and Services for purchase on the Site, we may request that You provide Personal Information, a credit card account number and/or or other payment account information in order for You to access or purchase those Products and Services.
  • Other Information You Provide to MPIRICA: Some of the Products and Services may allow You to store Personal Information, such as Your Healthcare Providers, pharmacies, insurance information, emergency contact information, personal health information and related information. 
  • Interactive Products and Services: Some of the Products and Services may allow You to interact with Healthcare Providers through the Site. These interactive Products and Services include, but are not limited to, requesting consultation or scheduling appointments with Healthcare Providers. Per Your request to utilize these interactive Products and Services, We may obtain Personal Information (such as the medical reasons for You scheduling the appointment) that You voluntarily provide in connection with utilizing these interactive Products and Services. You understand and agree that MPIRICA may use and/or disclose such Personal Information to Healthcare Providers that You have selected in connection with providing You with the requested interactive Products and Services.
  • Your Responses to Communications from MPIRICA: From time to time, MPIRICA may communicate with You through postal mail, email or other forms of electronic communications regarding Your MPIRICA account on the Site, inquiries you may make to MPIRICA customer service, the Products and Services and new Products and Services. If You respond to these communications, Your responses may contain Personal Information.

You can decline to provide Your Personal Information to Us by not engaging in the activities described above, such as by not registering or creating an MPIRICA account on the Site. If you decline to submit Personal Information, MPIRICA may not be able to or may choose not to provide to You some or all of its Products and Services.

MPIRICA also collects non-personally identifiable server-log information relating to its users. This information may include, but is not limited to, (i) Your MPIRICA account activity, including storage usage, number of log-ins, data displayed or selected, including user interface elements, links, etc, and (ii) Your web or mobile application request, Internet Protocol address (“IP address”), browser type, browser language, browser programming language, computer or mobile device type, the date and time of your request, date and time of access, and one or more cookies that may uniquely identify your browser and referrer Uniform Resource Locator (“URL”). None of this information alone enables MPIRICA to personally identify or contact You.


MPIRICA only uses Personal Information for the purposes and in the manner described in this Privacy Policy. Specifically, MPIRICA only uses Your Personal Information for:

  • Providing the Products and Services to You, including but not limited to, the processing, formatting and displaying of Personal Information, customized content and the delivery of customized Products and Services to You;
  • Auditing, research and analysis in order to maintain, protect and improve the Products and Services and the Site;
  • Ensuring the technical functioning of MPIRICA’s network and the Site, including creating and maintaining backups or other archival copies of Personal Information and other related data; and/or
  • Developing new Products and Services, which may include use of Personal Information by MPIRICA in connection with developing and offering to You customized Products and Services (e.g., postal mail, e-mail or other forms of electronic communications, such as “newsletters,” regarding specific health conditions, health education and/or disease prevention), which Products and Services may be supported by third-party advertising from Healthcare Providers and manufacturers, retailers and/or other service providers within the healthcare industry (e.g., pharmaceutical and/or medical device manufacturers, suppliers, or retailers).

MPIRICA restricts access to Personal Information to those employees, contractors and agents of MPIRICA who need to access Personal Information for the purposes specified above. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations.

Except as otherwise set forth herein, MPIRICA does not share Your Personal Information with third parties without Your consent, except when We believe that it is reasonably necessary to do so in order to comply with a subpoena or other judicial order or process, as otherwise required by law or in order to enforce MPIRICA’s Terms of Use (also known as a User Agreement) for the MPIRICA website (“Terms of Use”). In such circumstances, Your Personal Information may also be disclosed to MPIRICA’s attorneys.

Aggregated Non-Personal Information provided to or collected by MPIRICA may be provided to, shared with and used by third parties including third-party content providers, paid advertisers and licensees of the Products and Services. MPIRICA may permit third-party advertising companies and networks to place paid advertisements that may be visible when You visit, use or access the Site. These companies and networks include, among others, third party ad servers, ad agencies, advertising networks, advertising technology vendors, and research firms. These companies and networks may use information (not including your Personal Information) relating to Your visits to, use or access of the Site in order to provide advertisements about goods and services that may be of interest to You. In the course of serving advertisements to the Site, these companies and networks may place or recognize a unique “cookie” on your browser or within the code of the mobile application or use a “web beacon”.

An example of such third-party ad networks are Google and DoubleClick. These third parties collect Aggregated Non-Personal Information about the Site’s users and provide auditing, research and reporting services and information for MPIRICA’s advertisers and other partners. If you would like more information about this practice and to know your choices about not having this information used by Google and/or DoubleClick, please visit

If you would like more information about not having this information used by other companies, please visit

If MPIRICA desires to use or share Your Personal Information for any purpose other than those described in this Privacy Policy (as it may be amended from time to time), MPIRICA will request Your consent prior to such use and offer You an effective way to opt out of the use of Personal Information for those other purposes. If you opt out or otherwise decline to submit Personal Information in response to such a request, MPIRICA may not be able to provide to You all of its Products and Services or may have to terminate Your MPIRICA account, if maintenance of Your account is inconsistent with a use of Your Personal Information to which You are unwilling to consent.

Your Ad Choices and Tracking by Third-Parties may use DoubleClick, Google, and other third-party Ad Servers to serve and display Advertisements on does not provide personally identifiable information to Ad Servers. These Ad Servers and Advertisers may use cookies, pixel trackers, or other internet technology to improve the effectiveness and targeting of Advertisements to you within and any other place where that third-party is serving Advertisements. does not have access to, nor control over, advertisers’ or ad service providers’ cookies or how they may be used or how they were collected. In many cases, this information could be used to show you ads based on your interests on other Web sites.

You have options and choices about the collection and use of information by third-parties on our site:

For more information about these third-party Ad Networks and opting out of tracking, see:

For more information about interest-based information tracking and opting out, see:

For information about disabling and controlling third-party cookies in your browser, see:


When You visit the website, We send to Your computer one or more cookies, which are small files containing a string of characters. A cookie, among other things, uniquely identifies Your browser or Your mobile device, as applicable, and allows MPIRICA to “remember” Your mobile device and/or Your activities on the MPIRICA website. MPIRICA uses cookies to uniquely and anonymously identify computers and mobile devices of users of the Site. No Personal Information is collected or stored in these cookies. These cookies cannot damage a user’s files, and cannot read information from a user’s hard drive or mobile device. MPIRICA uses cookies to improve the quality of the Products and Services. Most browsers and mobile devices are initially set up to accept cookies but You can reset Your browser or the settings on Your mobile device to refuse all cookies. Some browsers also can be set to indicate when a cookie is being sent. Please note that some features of the Products and Services may not function properly, if at all, if Your computer or mobile device is set to refuse all cookies.


MPIRICA is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, the Health Information Technology for Economic and Clinical Health Act (“HITECH”) and the regulations promulgated thereunder, in effect or as amended (collectively, “HIPAA”). Although MPIRICA is not covered by HIPAA, We are committed to user privacy and have in place strict data security policies and measures, and ensure that users control access to their information. We let users know in this Privacy Policy what information we collect when they use the Site, how We use it, and how We keep it safe.

MPIRICA may act as a “Business Associate” of one or more Covered Entities (e.g., Healthcare Providers, such as doctors, hospitals or health plans) as defined by HIPAA. In those instances, to the extent required by law, MPIRICA will both comply with the obligations imposed upon Business Associates and abide by the privacy policies of the Covered Entities.


This Privacy Policy only addresses the Site and the Products and Services. This Privacy Policy does not apply to any other websites or mobile applications, including those that may link to or from any part of the. These other websites and/or mobile applications may have their own privacy policies and terms of use, which We encourage You to read. You should contact these websites or mobile application or service providers directly if You have any questions about their use of Your information. MPIRICA is not responsible for any use of Your information, including Your Personal Information, when You use or visit such third party websites, mobile applications and services.


MPIRICA reserves the right to sell, rent or otherwise share some or all of Your Personal Information with other companies or individuals outside of MPIRICA if:

  • You have consented to such sale, rental or sharing; and/or
  • MPIRICA becomes involved in a merger, acquisition, or any form of sale of all of its assets. In such circumstances, MPIRICA will provide notice before Personal Information is transferred and becomes subject to a different privacy policy.

MPIRICA reserves the right to disclose Aggregated Non-Personal Information to third parties without prior notice to You.

Your Personal Information may reside or be stored on third-party servers that are leased or rented by MPIRICA but this information is not otherwise shared with these third-party server providers or with any other third parties, except as otherwise provided in this Privacy Policy.


MPIRICA takes reasonable and appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of its data, including Personal Information stored or maintained on its servers and other systems. These measures include internal reviews of MPIRICA’s data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to servers and systems where MPIRICA stores personal data.


MPIRICA processes Personal Information only for the purposes for which it was collected and in accordance with this Privacy Policy. MPIRICA though, must depend on You and our other users to provide, accurate, complete and current Personal Information and to update or correct their Personal Information whenever necessary. MPIRICA does not and cannot monitor or pre-screen the Personal Information that You provide for accuracy and completeness but takes reasonable steps to ensure that We accurately process and maintain the Personal Information that You provide.


Information You Provide When Registering For a MPIRICA Account

You may change or update the e-mail address and password that You provided when You registered for Your MPIRICA account via the “settings” or “account settings” section of such account. You may terminate Your Vitals account by sending an e-mail with your account termination request to

Information You Store or Access When Using the Products and Services

When you use the Products and Services, MPIRICA makes good faith efforts to provide you with access to Your Personal Information. You may organize or delete or change certain information that is entered or uploaded into Your account via the section of Your account where the information is located. Where applicable, MPIRICA asks individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and MPIRICA may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case, where MPIRICA provides information access and correction, MPIRICA provides this service free of charge, except if doing so would require a disproportionate effort. If you have any questions or want more information about accessing or updating Your Personal Information, please contact MPIRICA by e-mail to

All deletions, changes or updates that you make to Your Personal Information will take immediate effect. Account terminations will also take immediate effect after MPIRICA receives and processes Your e-mail termination request. Residual copies of the deleted information, including terminated account information, may take up to sixty (60) days to be deleted from active servers and may remain in perpetuity in backup systems.

Please note though that Your Submissions to MPIRICA should not include any “personally identifiable information (other than the name of the Healthcare Providers being reviewed).” This Privacy Policy does not apply to any Personal Information that You may nevertheless include in your Submissions and You may not be able to change or update any such Personal Information included in Your Submissions.


Please direct any questions or concerns regarding this Privacy Policy or MPIRICA’s treatment of Personal Information by contacting MPIRICA at the address below. When MPIRICA receives formal written complaints at this address, its policy is to contact the complaining user regarding his or her concerns. MPIRICA will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Information that cannot be resolved between an individual and MPIRICA.


Please note that this Privacy Policy may change from time to time. MPIRICA will post any changes on this. MPIRICA encourages You to check back and review this policy periodically so that You will always know what information we collect, how we use it, and to whom we disclose it.

If you have any additional questions or concerns about this Policy, please contact us at:

MPIRICA Health Analytics, Inc.
Attn: Legal Department
1201 Third Ave, Ste 2200 
Seattle, WA 98101 
Email address


MPIRICA adheres to the United States of America safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. For more information about the Safe Harbor framework, please visit the U.S. Department of Commerce’s website or


If any provision of this Privacy Policy is found to be illegal, void, or unenforceable, that provision will be deemed severed from the balance of the agreement and will not affect the validity and enforceability of the remaining provisions, which will continue in full force and effect.

This Privacy Policy was lasted updated on October 21, 2014.


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